Niello Acura
Roseville, CA
Jaguar Sacramento
Sacramento, CA
Porsche Rocklin
Rocklin, CA
Niello Audi
Sacramento, CA
Niello Volkswagen
Sacramento, CA
Niello BMW Sacramento
Sacramento, CA
Niello MINI
Sacramento, CA
Niello Buy Centers
Sacramento, CA
Roseville, CA
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THE NIELLO COMPANY TURNS 100

For 100 years, The Niello Company has known it's been about far more than helping you find and drive a great car.

It's setting an example that others can follow. It's having a positive impact well beyond our walls. It's supporting the community that fuels our collective growth. It’s the understanding that taking great care of each individual customer starts with taking care of all the people in our organization. As we reflect back, we are proud to remain locally owned and honored to have sold and serviced more vehicles, for the brands we represent, than any other automotive company in the region.

 
 
 
 
 
1921 The son of Italian immigrants resettling in San Francisco during the 1900s, Louis Niello opened a Packard dealership on Ellis Avenue in San Francisco.
1955 Niello Volkswagen established the company in downtown Sacramento
1956 Niello Porsche opened its doors. To date, Niello Porsche is the longest owned Porsche dealership in the country
1960 Richard Niello, Sr became President in 1960 when establishing R.L. Niello Co, Inc.
1969 Niello Volkswagen relocated to Arden Way.
1969
A relatively unknown brand at the time, The Niello Company started an Audi franchise
1973 Niello BMW was established in Sacramento BMW
1984 Niello BMW Sacramento moved to Fulton Avenue and has remained ever since
1990 The Niello Company opened Niello Acura
1991 The Niello presence expanded in Concord, acquiring an Infiniti franchise which has exclusively offered the brand since it opened Niello-Infiniti
1994 Niello Acura relocated to Madison Avenue
1995 Rick Niello became President of The Niello Company
2001 An off-road enthusiasts’ dream, Land Rover Rocklin opened in Placer County
2002 Offering a quirky, unique alternative, Niello MINI opened in Sacramento
2007 Jaguar Sacramento Land Rover Sacramento opened its doors
2008 The Niello Company built a state-of-the-art facility in Elk Grove for the second Niello BMW dealership
2011 The Niello Company celebrated its 90 Year Anniversary as the region’s only privately-held dealership group with a breadth of products that spans 10 brands
2014 Niello Volvo Cars Sacramento opened on Madison Avenue. Niello Acura moved to the Roseville AutoMall
2014
Niello MINI relocated to Auburn Boulevard
2017 Rick Niello recognized as the UCP Humanitarian of the Year
2020 Niello Volkswagen celebrates its 65th anniversary
2021 Jaguar Rocklin opens at 4545 Granite Drive
2021 The Niello Company centennial celebration
 
COMMITTED TO
EXCELLENCE

The Niello Company is led by our mission, our vision, and our core values. Since 1921 the Niello family has built a dealership group that now represents nine brands in Northern California.

See our mission, vision and core values clearly posted in every Niello dealership and further down this page. You can also browse through The Niello Company Story with our interactive timeline below.

 
The Niello brothers and owners of The Niello company. David Niello, Rick Niello, Roger Niello
OUR VISION
 
To be Northern California’s leading automobile dealer for the products we represent.
 
OUR MISSION
 
We are committed to providing distinctive automotive products and exceptional service while treating our customers and employees with unyielding integrity.
 
OUR VALUES
 

We are a team

We respect each other

We encourage self-improvement

We hold high expectations

We embrace change

We enthusiastically value our customer

We support our community


COMMITTED TO
EXCELLENCE

The Niello Company is led by our mission, our vision, and our core values. Since 1921 the Niello family has built a dealership group that now represents nine brands in Northern California.

See our mission, vision and core values clearly posted in every Niello dealership and further down this page. You can also browse through The Niello Company Story with our interactive timeline below.

 
The Niello brothers and owners of The Niello company. David Niello, Rick Niello, Roger Niello
OUR VISION
 
To be Northern California’s leading automobile dealer for the products we represent.
 
OUR MISSION
 
We are committed to providing distinctive automotive products and exceptional service while treating our customers and employees with unyielding integrity.
 
OUR VALUES
 

We are a team

We respect each other

We encourage self-improvement

We hold high expectations

We embrace change

We enthusiastically value our customer

We support our community