Niello Acura
Roseville, CA
Jaguar Sacramento
Sacramento, CA
Niello Porsche
Rocklin, CA
Niello Audi
Sacramento, CA
Niello Volkswagen
Sacramento, CA
Niello BMW Sacramento
Sacramento, CA
Niello MINI
Sacramento, CA
Niello Buy Centers
Sacramento, CA
Roseville, CA
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NIELLO COMPANY

Welcome to the new niello.com

Why now? The answer to that question is really just as simple as “why not?” The decision to redesign, update and enhance Niello.com, the window into The Niello Company, took months of research and strategic planning. Along the way, we discovered that now is the absolute best time to make this change.

The landscape of the automotive industry has always been a complex one with new products, processes and competitors entering daily. As customers take control of their retail experience...



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Fun facts about Rick Niello

Yes, Rick Niello is a long-standing member of the Sacramento business community. Yes, he’s President of The Niello Company, a fourth generation family business and the region’s only privately held automotive dealership group spanning 9 of the world’s finest manufacturers. Yes, he’s an avid sailor and spends any free time he has on the San Francisco Bay.

But did you know, his two favorite foods are chicken and ice cream? Did you know he’s an avid photographer?

Here...



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Drive To Give 2019

The 9th annual Drive to Give Holiday program was a success! This year we collected new art supplies for the local charity, All About Hope. This organization gives hospitalized children and their families the tools they need to dream beyond their hospital room with the help of a Hope Box. On Friday, December 20th, a group of twenty Niello employees came together to assemble and pack up 150 Hope Boxes. We also provided All About Hope a truck load (literally) of additional supplies and art kits to...



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What Is A Concours?

For 16 years, The Niello Company has partnered with Premier Concours promotions to bring together the Niello Concours at Serrano, a collaboration of motorcars, fine food, and drink, in an unsurpassed setting of the Sierra foothills. In 2019, we celebrated the Bentley Centennial featuring the Marque of Porsche. Nearly 2,500 connoisseurs and enthusiasts from around the region converged together on this day making it one of the most successful Concours events to date. The Niello Company offered guests...



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Why is manufacturer certification important for a collision center?

When choosing a collision center for your vehicle repairs, there are a few things to consider.  One of those things is whether or not to use a facility that has been certified by your vehicle manufacturer.  So why is this important?

Let's say you drive a BMW and you are involved in an accident.  Your BMW will be inspected by a claims adjuster from your insurance company, who may have a different definition than the manufacturer of what is necessary to restore your investment....



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